Baldor Electric Becomes ABB

March 2, 2018
ABB will integrate the Baldor Electric Company name into its global ABB brand.

ABB integrates the Baldor Electric Company name into its global ABB brand as a part of its “Next Level” strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand, according to the company.  Baldor Electric Company, a member of the ABB group for more than seven years, is now known as ABB. The ABB brand applies to all of Baldor Electric Company's manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders and trade show booths at GEAPS, AGG1, EASA and the Permian Basin Oil Show.

As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 U.S. manufacturing locations. The organization will continue to support ABB's entire U.S. motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, Arkansas.

"ABB has invested over $13 billion in the U.S. over the past 10 years; this is our largest market," says Greg Scheu, president of the Americas for ABB. "The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our U.S.-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability digital solutions."

For more information, visit: www.abb.com

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