Edgar Suarez (top) and Pamela Roccabruna
The Hydraulic Institute (HI) adds two new staff members in its technical and marketing departments. Edgar Suarez joins HI as manager, technical programs to oversee the newest technical programs including the HI Pump Test Approval Program, the HI Energy Rating Label and Pump System Assessment Professional (PSAP) certification program.Pamela Roccabruna joins HI as director, marketing, communications and events. She brings 20 years of experience in building and implementing marketing plans across multiple media channels and customer segments.
HI programs mean different things to different audiences. As manufacturers seek the Energy Rating Label to showcase product efficiency, utilities use it as the foundation for incentive programs. PSAP can be a valuable tool for an individual looking to showcase their expertise, while organizations use it to identify opportunities to save and become more efficient.
“With Pamela’s understanding of customer segmentation and multi-media program development, I am confident she will play a key role with aligning the HI messaging to efficiently reach our various customers and create strong awareness for these growth areas,” says Michael Michaud, HI executive director.
For more information, visit: www.pumps.org
