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Three reasons why visualization and contextualization still have a place in an AI/ML world

Learn from industry experts how the role of visualization has increased with enhanced AI/ML integration.

This webinar was originally held on January 17, 2024 and is now available for on demand viewing.

Duration: 1 hour 

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Artificial intelligence (AI) and machine learning (ML) have been around for decades. Used in applications ranging from predictive text in your messaging applications to estimating arrival times and everything in between, they are intended to make our lives easier. With the latest move towards digitalizing chemical plants, AI and ML are the next big thing in industry. These tools are at the forefront of everyone’s mind, but here is the big question: can you expect AI and ML to revolutionize plants at the predicted pace, and are they ready to stand on their own?

As you will hear in this webchat, the answer is multi-faceted and depends on many factors.

The premise for AI and ML to properly function and provide the intended value, is the need for data cleansing and management – the insights they provide are only as good as the data that goes into the systems. In this webchat, we will discuss the impact that AI and ML will have on how insights are gleaned from these tools and how visualization, contextualization, and dashboarding will become increasingly critical to display these insights. Not only that, but we will also talk about why people continue to be invaluable assets in making these insights actionable in combination with the right tools.

Join Bruce Taylor, Principal and Owner of FurtherTec, and Steven Jacquin, IT/OT Solutions Architect with Siemens Digital Industries Software, on January 17, 2024, at 2 p.m. ET to learn more about why visualization and contextualization still have a place in an AI/ML world.

Join us as we dive into the following discussion points:

  • Learn how the role of visualization has increased with enhanced AI/ML integration.
  • Gain insight into how you can contextualize information by grounding data against business expectations, targets, and visualization of real-world assets and processes.



Steven Jacquin, P.Eng., PMP
PreSales and Solution Architect
Siemens Digital Industries

Steven Jacquin, P.Eng., PMP is a PreSales and Solution Architect at Siemens Digital Industries Software, based in Calgary, Alberta. Steve is a product and solution specialist for Siemens process automation software portfolio, specially XHQ Operations Intelligence, and PlantSight.

Prior to joining Siemens in 2014, Steve worked 20+ years in SCADA software product development and management, DCS and IIT platform architecture and management, resource management, project management, scrum master, and product management roles.

Steve holds a B.A.Sc. in Electronic Information Systems Engineering from the University of Regina, Canada.


Bruce Taylor
Director, Digital Transformation Services

Bruce is an independent consultant and experienced executive professional with more than five decades of defining, developing, and implementing innovative solutions utilizing leading edge technologies. Recognized for his innovative approaches, Bruce always focuses on delighting the user community with common sense capabilities that fundamentally transform and enable front-line organization to achieve and sustain ever improving levels of operational excellence.

After spending the first decade of his career providing direct support for NASA’s Apollo and other space-based programs, Bruce transitioned to holding product development and service delivery leadership positions for the next 28 years with major recognized industry vendors. At which time he moved to the operating company environment, retired from Suncor Energy in 2015 as Manager, Business Process Integration. After which he was recruited and completed another 5 years as Director, Digital Transformation for Sinclair Oil before moving to now applying his experience as an independent mentor, program manager and subject matter expert. His work was recognized and honored with AFPM’s 2021 Peter G. Andrews Lifetime Service award.



Traci Purdum
Editor-in Chief
Chemical Processing 

Traci Purdum, an award-winning business journalist with extensive experience covering manufacturing and management issues, is a graduate of the Kent State University School of Journalism and Mass Communication, Kent, Ohio, and an alumnus of the Wharton Seminar for Business Journalists, Wharton School of Business, University of Pennsylvania, Philadelphia. Purdum, who has been with Chemical Processing since 2008, serves as moderator to the brand’s many webinars and roundtables. She also hosts the podcast Process Safety With Trish & Traci.

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