Campaign will highlight products made possible by polyurethane.
Polyurethane producers have launched a new campaign that celebrates more than 75 years of innovation enabled by polyurethane entitled, “Versatile. Durable. Incredible. Polyurethane.” The campaign will employ a website, social media, advertising, and event marketing to highlight the ways polyurethane touches lives everyday.
The polyurethanes industry operates in 935 locations in the United States, directly generating $19.7 billion in output and 37,700 jobs, according to the Center for Polyurethanes Industry at the American Chemistry Council.
