The Manufacturing Enterprise Solutions Association (MESA) International has launched a "Metrics Makeover" contest. The winning companies — one each from North America and Europe — will be awarded with a complimentary consulting project focused on one of their most pressing metrics challenges. Contest winners will receive a complimentary consulting engagement to demonstrate:• A better framework for bridging the gap between executive and operational decision making. • An improved business model that links financial and operational metrics.• Recognition by MESA as a business and thought leader to the MESA community. "Typically executives are not interested in individual transaction details or operational issues, but need business performance information to report to board members, creditors and stakeholders," says Julie Fraser, Principal Analyst at Cambashi and MESA Metrics Working Group Leader. "The reality is, however, that such information needs to do double-duty, serving as the foundation to drive the operational metrics as well. The critical issue is how to prepare for tying those two frameworks together—and the Metrics Makeover is an opportunity to do just that." To enter, visit: http://www.mesa.org/en/committeeactivities/metricsworkinggroups.asp. Contest entry deadline is Oct. 11, 2010. Winners will be announced at the MESA European Conference in Düsseldorf, Germany, Nov. 9-10, 2010. Applicants must be premium members of MESA International.