DowDuPont Announces Brand Names For Divisions Turned Companies

By Chemical Processing Staff

Feb 28, 2018

DowDuPont announces the corporate brand names that each of its divisions plans to assume once they are separated as independent companies as intended. The Agriculture Division will assume the name Corteva Agriscience; the Materials Science Division will be called Dow and will retain the Dow diamond and the Specialty Products Division will become the new DuPont. While certain product names will change at separation, many products within each intended company will continue be sold under their current brand names.

While Corteva Agriscience will be the corporate brand name upon the separation of the division from DowDuPont, the company will continue to offer products under recognized brands including Pioneer, Mycogen, the newly launched Brevant Seeds, Aproach Prima fungicide and Quelex herbicide with Arylex active. The Agriculture Division, with more than $14 billion in 2017 pro forma revenue and $2.6 billion in 2017 pro forma operating EBITDA, according to the company, reportedly also has a strong pipeline of new products.

With nearly $44 billion in 2017 pro forma revenue1 and $9.1 billion in 2017 pro forma operating EBITDA1, according to the company, the Materials Science Division will focus on three high-growth market verticals – packaging, infrastructure and consumer care. The intended Specialty Products company – the new DuPont, headquartered in Wilmington, Delaware – has $21 billion in 2017 pro forma revenue2 and $5.3 billion in 2017 pro forma operating EBITDA2, according to DowDuPont. Additional brand development work for the intended Materials Science company and the intended Specialty Products company is ongoing. 

Materials Science is anticipated to separate by the end of the first quarter of 2019 and Agriculture and Specialty Products are expected to separate by June 1, 2019.

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