Positioned at the core of most supply chains, chemical firms must deal with many challenges to growing profitably -- flat demand, deflationary prices, and emerging competitors to name a few. Both chemicals firms large and small must develop the insight to change and win in today's ever-morphing competitive landscape. This white paper identifies and discusses how chemicals companies can combine data from many sources -- multiple ERP systems, multiple divisions and multiple applications -- maintenance, human capital, CRM, and supply chain to name just a few -- to create a complete or holistic view for critical decisions.