DuPont And P&G Produce Tide Detergent Using Cellulosic Ethanol

Oct. 7, 2014
DuPont and Procter & Gamble announced a collaboration to use more sustainable cellulosic ethanol in North American Tide laundry detergent.

DuPont and Procter & Gamble will collaborate to use cellulosic ethanol in North American Tide laundry detergent, substituting cellulosic for Tide’s current corn based ethanol. Tide Cold Water will blend cellulosic ethanol in a scalable and commercial way. DuPont will produce the renewable, cellulosic ethanol at the company’s new biorefinery, currently under construction in Nevada, Iowa.

TideCold Water will re-purpose over 7000 tons of agricultural waste a year, according to the company.

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