Put Your Sustainable Foot Forward

We recently revealed our findings from the 2012 Salary and Job Satisfaction Survey. As many folks know, a good job is much more than the money. Being proud of the work you do is equally rewarding.

Editor in Chief Mark Rosenzweig wrote his recent column based on this fact. He noted that half of survey respondents said that poor public image of the chemical industry bothers them.

The point of Mark's column was that our industry does great things, but they are often overshadowed by the bad.

He went on to quote Desmond King, president of Chevron Technology Ventures and past president of IchemE: "As chemical engineers, we tend to be humble about our achievements, but often we are the unsung heroes of advances that range from workplace safety improvement to changing the way people live."

Well here's a way to toot our own horns and prove to the public that we want to produce sustainable products. To say that we are part of the solution.

The University of Minnesota's Institute on the Environment and the Center for Sustainable Polymers put together a short video that explores how we can enjoy the benefits of plastics and keep our planet healthy.

It asks the big "what-if" questions. What if we use what we learn to create plastics that are better, cleaner and cheaper. What if we use green chemistry?

Are you working on projects that put sustainability first? Tell us about it. . . we want to help change the public perception of the chemical industry.

Traci Purdum
Senior Digital Editor

On the social media front, be sure to check out her page.