DuPont Survey: Chinese Consumers Want More ‘Green’ Products

By Chemical Processing Staff

Dec 05, 2012

Chinese consumers have a greater awareness of “green” products that use biobased ingredients, according to a survey released Dec. 5 by DuPont.

Seventy percent of 1,000 consumers surveyed between July and August expressed confidence in the environmental claims of green products. The findings reflect the potential for green products in the world’s largest consumer market and how this demand could help China meet its sustainability targets, DuPont reported.

In the DuPont “China Green Living Survey: Consumer Awareness and Adoption of Biobased Products,” DuPont found that a majority of Chinese consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits.

These products use ingredients that are composed of biological or renewable agricultural materials, rather than synthetics, and are biodegradable. Since biobased ingredients, such as enzymes, often replace petroleum-based ingredients, they help reduce reliance on non-renewable resources, DuPont reported.

While just 4 in 10 surveyed said they are very or somewhat familiar with green products, most urban Chinese consumers agree on the factors that make a product “green” and accept that biobased products meet the criteria. The findings also noted that higher-income Chinese consumers were more familiar with and receptive to green products as well as biobased products.

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