BASF to Sell Decorative Paints Business to Sherwin-Williams

Part of BASF Coating’s division sells Brazilian production sites and assets for $1.15 billion.

Feb. 17, 2025

Worker roller brush painting a wall yellow

BASF said Feb. 17 it has agreed to sell its Brazilian decorative paints business, a part of BASF’s Coatings division, to Sherwin-Williams for $1.15 billion.

The transaction includes production sites in Demarchi and Jaboatão in Brazil, related contracts, the Suvinil and Glasu brands and around 1,000 employees. The sale is expected to close in the second half of 2025.

BASF reported its decorative paints business generated sales of approximately $525 million in 2024. The business operates primarily in Brazil and has minimal integration with BASF's other coatings operations.

BASF and Sherwin-Williams will continue to operate as strictly independent companies until the completion of the transaction.

BASF said it intends to approach the market to further explore strategic options for its remaining Coatings activities, which include automotive OEM coatings, refinish coatings and surface treatment, in the second quarter of 2025.

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Amanda Joshi

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Amanda Joshi has more than 18 years of experience in business-to-business publishing for both print and digital content. Before joining Chemical Processing, she worked with Manufacturing.net and Electrical Contracting Products. She’s a versatile, award-winning editor with experience in writing and editing technical content, executing marketing strategy, developing new products, attending industry events and developing customer relationships.

Amanda graduated from Northern Illinois University in 2001 with a B.A. in English and has been an English teacher. She lives in the Chicago suburbs with her husband and daughter, and their mini Aussiedoodle, Riley. In her rare spare time, she enjoys reading, tackling DIY projects, and horseback riding.