Taking a page from the YouTube phenomenon, Emerson Process Management has launched its Online Video Center (www.EmersonProcess.com/Videos), delivering concise technology, application and industry information in the popular 3- to 5-minute YouTube format.
“One of the greatest challenges customers face with new technologies is simply keeping up -- learning what’s new, why it matters and how they can get the most from their investments,” said Bill Morrison, vice president, marketing communications for Emerson. “We designed the Video Center to help customers do just that, with the least time required.”
Each of the site’s technology demos is presented from a user’s perspective, first describing the problems and then specific features of the technology solution. Interviews and application videos likewise get to the point quickly as industry leaders address trends, discuss application challenges, and present views to help achieve success.
Current high-quality videos range in categories from measurement, analytical and control systems to wireless, safety and asset reliability. Additional videos will continue to be added, with a continued emphasis on education and problem solving, including customer case studies. Viewers will also be invited to offer topic suggestions for future videos, including requests for “how-to” demos which meet specific challenges customers are facing.
To view Emerson’s Online Video Center, visit www.EmersonProcess.com/Videos.