I have a set of questions I like to pose to folks in our industry. One question that always elicits thoughtful answers: If you could solve one problem in the chemical industry tomorrow, what would it be? Sean Heinroth, an engineer and principal with Ernst & Young, took a stab at it and talks about fixing short-termism, which is embedded in how many U.S. chemical companies set targets. – Traci Purdum, editor-in-chief