GE took a straightforward, serious look at the problem. Actor Matt Damon went the tongue-in-cheek route and staged a press conference in anticipation of World Water Day. The actor's latest move pushes the continuing efforts of his non-profit, water.org, which educates people about the lack of basic sanitation and clean water for 2.5 billion people around the world.
At the faux press conference, Damon announced that “in protest of this global tragedy … until everyone has access to clean water, I will not go to the bathroom,” and he’s asking everyone to join him at Strikewithme.org.
Water resources are certainly no laughing matter, but if the potty humor gets people's attention regarding the need for sustainable water management, then I'm all for the toilet talk and the infographics (just not the toilet infographics.)
Traci Purdum
Senior Digital Editor and fan of Matt Damon and clean water initiatives.
Tomorrow, March 22, is World Water Day. The day is dedicated as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.