BASF Coatings Meets Mazda’s Aesthetic Expectations


Oct 28, 2008

The Mazda Motor Europe team received support from BASF Coatings for colors and materials to capture the essence of its new concept car – Kiyora. In Japanese, the word kiyora means clean and pure. When a carmaker chooses this name for its new concept car, the environmental technologies on board and the car’s design have to deliver what the name promises.

Mazda Motor Europe's concept car gets a boost from BASF Coatings' paint.

Designers from the two companies collaborated closely to produce a blue-green color. The man in charge of this project for BASF Coatings is Stefan Richter, Key Account Manager OEM Aftersales for automotive refinish products.

“It was fantastic how employees from our automotive OEM coatings and refinish coatings units collaborated with the designers from Mazda Motor Europe for several weeks. They kept on developing ideas, refining them and, in the end, came up with a really beautiful solution,” said Richter.

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