A few years ago I received a press kit from Klein Tools. The company was celebrating its 150th anniversary. Usually this sort of "news" gets pushed to the back of my desk, but the press kit came with a T-Shirt that said "My tool is 150 years old . . .
As a journalist, you will rarely see me waving an ad in a reader's face. While I understand advertising is necessary for the bottom line of any publication, I firmly believe in the separation of editorial and sales. Without this separation, readers would suffer. Advertisers know this and editors know this.
When I tell people I write for Chemical Processing magazine they stare at me in doe-eyed silence. The awkward silence ends when I start mentioning some of the companies that we cover. Then it becomes a free-association frenzy filled with marketing slogans galore.