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Competitive Edge – It's All In The Slogan

When I tell people I write for Chemical Processing magazine they stare at me in doe-eyed silence. The awkward silence ends when I start mentioning some of the companies that we cover. Then it becomes a free-association frenzy filled with marketing slogans galore.

Let The Blogging Begin

Welcome to the Chemical Reaction Blog – a place to react to what you've seen in or heard about the chemical industry. Getting the discussion started is often a difficult task, but as a journalist charged with helping to keep you informed about what's happening in the industry and within...