Stop fighting environmentalists and embrace them because its good for the planet and business. The challenge for the chemical industry is to win support in the court of public opinion before building or expansion plans run into trouble. And the key to that lies in a companys willingness to understand the complex and sometimes conflicting motives of opposition groups and to communicate effectively to all constituencies.
The global chemicals business is changing as Asian countries, particularly China, are experiencing an explosive growth in economy. What can American chemical businesses do to compete with this new giant in the industry?