Keep E-Mail Communication Lines Open

"Whitelisting" can ensure you get e-newsletters you really want.

By Traci Purdum, senior digital editor

There's nothing more frustrating than chatting with a co-worker, client or reader who has sent you an e-mail with information regarding time-sensitive issues that you can't find in your e-mail inbox. After a fruitless search, you decide to wade through the mounds of messages in your spam folder and sure enough, said e-mail is hanging out with all the unsavory correspondence. It's the same way with e-newsletters. Chemical Processing sends out its e-newsletters on a regular schedule. If you're not receiving them as you should, help is on the way.

If you're not receiving e-newsletters as you should, help is on the way.

To assist you in moving those e-mails on the right side of the tracks, we've gathered tips from around the web for how you can "whitelist" (ensure e-mail delivery) e-blasts for Outlook 2003, Yahoo, and Gmail. 

Outlook 2003
Add's "From" address — we use for most newsletters; however, we also use to deliver surveys and other magazine-related updates — to your Safe Senders list:
1. On the Tools menu, click Options.
2. On the Preferences tab, click Junk E-mail.
3. On the Safe Senders tab, click Add.
4. In the Add address, put or
5. Click OK.

New Subscribers:
You'll want to set up a filter to redirect our newsletters into your e-mail inbox:
1. Open your mailbox and click on Mail Options (upper right hand corner).
2. Select Filters.
3. Click Add link on the Filters page.
4. Update the "From header" rule with these two pieces of information: "contains" and Repeat the step with "contains" and
5. Click the Choose Folder pull down menu and select inbox.
6. Pick the Add Filter button.

Existing Subscribers:
If any of's newsletters or e-blasts are getting stuck in your Yahoo Bulk Folder, please open the e-mail and click the "Not Spam" button. You can also check to see if the newsletter's email address is in your "Blocked Addresses" list. If you see or on this list, select it and click the Remove Block button. The last step of the process is to set up a filter as shown above.

New Subscribers
Please add our "From" address, or, to your Gmail Contacts List:
1. Click Contacts along the left side of any Gmail page.
2. Click Add Contact.
3. Copy and paste our "From" address, or into the primary e-mail address dialog box.
4. Click Save.

Existing Subscribers
How to check if our newsletter is in the "spam" folder:
1. Click "Spam" along the left side of any Gmail page.
2. Checkmark the box next to our newsletter.
3. Click on the Not Spam button along the top.

New Subscribers
Please add our "From address" or to your AOL address book:
1. Click the Mail menu and select Address Book.
2. Once the Address Book window to pops up, click the Add button.
3. Paste into the Other E-Mail field. Repeat the process for
4. Make our From address the "Primary E-Mail" address by checking the associated check box.
5. Click the Save button.

Existing Subscribers
If our newsletter is in your AOL Spam Folder, please open the email(s) and click the This Is Not Spam button. Next, please add or into your Address Book as described above.

New Subscribers
You'll want to add our From address, or, to your Hotmail Safe List:
1. Open your mailbox and click Options
2. Click the Junk E-Mail Protection link
3. Select the Safe List link 
4. Copy and paste or into the dialog box "Type an address or domain".
5. Click the Add button next to the dialog box.

Existing Subscribers
If our newsletter is in your Junk E-Mail Folder, open the newsletter and click the Not Junk button. Check to see if our email address is in your Blocked Senders list. If you see or appears on this list, select it and click the Remove button. If you have not done so, add or into your Safe List as outlined above.

Traci Purdum is Chemical Processing's senior digital editor. She will never knowingly send you junk e-mail. You can contact her at
Show Comments
Hide Comments

Join the discussion

We welcome your thoughtful comments.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.


No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments