Meanwhile, Sun Chemical, Parsippany, N.J., one of the world’s largest producers of printing inks and pigments, has teamed up with track-and-trace services provider Pharmorx Security, Southborough, Mass., and label-and-carton manufacturer MSO Group, Belfast, Northern Ireland, to provide multi-layered brand protection solutions.
These solutions, which combine MSO’s advanced packaging products with Sun Chemical’s proprietary taggants and Pharmorx’s technologies and services, diminish counterfeiting, diversion and return-management issues by offering manufacturers the ability to track their products from distributor to wholesaler, to retailer, and in some cases to the consumer.
Pharmorx Security is introducing an iPhone authentication and track-and-trace application. It enables the iPhone to scan a 2D barcode that contains a unique serial number, lot code and expiration date of the product.
Because these codes have been generated by the Pharmorx AuthentiTrack system, data from the scan will be used to connect to the Authentitrack database. This allows consumers to authenticate products and access a wide range of data including product history, and promotional information such as discount coupons. Human readable codes also can be input into the iPhone.
“I think that our combined ability to offer unit dose serialization far exceeds what’s currently available in the brand protection market, states Steve Wood, Pharmorx president and CEO. This feature is exceedingly important, especially in the pharmaceutical industry where there are increasing safety requirements and growing initiatives for serialization such as what’s taking place in the European market.”
Seán Ottewell is Chemical Processing's Editor at Large. You can e-mail him at email@example.com.