“We’re gonna sit at our desks typing while the walls fall down around us because we’re the least important, most important thing there is here.” That’s a quote from Don Draper, the creative director at an advertising agency, who is the lead character of the television series MadMen, describing the creative department at the ad agency. This statement strikes me as applying equally well to process engineers at an engineering, procurement and construction (EPC) firm. Like the ad agency in MadMen, an EPC firm survives on salesmanship and original thinking — and often is one handshake away from success or failure. You’re only as good as your last idea. And that…Full Story
Optimization requires considering crucial issues during specification and scale-up.